We are a syndicate of client-based catalysts for change that enthusiastically right-shores professional e-commerce. We assertively reconceptualize effective sources and seamlessly incentivize global scenarios by collaboratively deploying flexible manufactured products. We credibly facilitate agile channels to proactively provide access to diverse deliverables and enthusiastically embrace cost-effective methodologies.
One of my all-time favorite episodes of the Simpsons is Lisa the Vegetarian. In the episode, Homer wants to throw a barbecue heavy on the meat. Lisa pleads with him, “Can’t you have some other party, one where you don’t serve meat?” Homer retorts, “I’m trying to impress people here Lisa. You don’t win friends with salad.” Bart repeats the phrase and the entire family does a conga line, “You don’t win friends with salad.” There’s a lesson here.
Instead of serving up a word salad – using strings of overinflated words that don’t really mean anything – you’re better served impressing with the sizzle. The steak. Explain the problem you solve, who it affects, and how you solve it, using very simple language. Otherwise, your audience won’t really know who you are, what you do, or why they should care.
To get a better sense of what’s working and what isn’t, battle test your language at networking events. If your audience is consistently responding with furrowed brows or you have to follow up with, “What that means is…”, I’d invite you to examine the language you’re using. How would you explain it to an eight-year-old?
You don’t win friends with salad.
Are you serving up a word salad when simple language would work better? If you’re not sure, give me a shout and we’ll figure it out.