The Biggest Factor In Whether Or Not You Receive Investment Capital

Rob LynchUncategorized

Want Capital? What’s your vibe?

Brian Lee co-founded LegalZoom in 2001, launched Shoedazzle with Kim Kardashian in 2009 and The Honest Company with Jessica Alba in 2011. He started BAM Ventures in 2014. Oh, and he was the first investor in Honey, the deal-finding browser add-on, which PayPal bought last year for $4 billion – the biggest acquisition L.A. has seen to date.

In a recent dot.LA post, Lee discussed what he looks when investing in entrepreneurs and why he invested in Honey. Guess what he said?

It’s not so much a business plan or even an idea. He says he goes off a vibe.

“We invest in people. There’s certain criteria that we look for in founders, a proprietary kind of checklist that we go through to determine whether or not these are the founders that we want to back.”

Why did he invest in Honey? He says:

“There was this quiet confidence they had in spades. They knew exactly what they were building, and how they were going to get there. It gave us a lot of confidence to back them.”

Quiet confidence in spades. That’s all body language. If you believe, investors will believe. If you don’t believe, they won’t believe. What is your body language communicating during your pitch? What’s your vibe?

Are you communicating a quiet confidence in spades? If you’re not sure, give me a shout and we’ll figure it out.

Be brilliant!