I ran cross country in high school. My senior year, I brought my boombox to meets to play music. For you whippersnappers, a boombox is a portable music player featuring one or two cassette tape recorders slash players and an AM/FM radio, generally with a carrying handle. Thanks, Wikipedia.
We listened to a lot of hype music, including “It Takes Two” by Rob Base and DJ EZ Rock, “New Jack Hustler” by Ice-T, and “Enter Sandman” by Metallica. But one song became the theme of our year.
“You Gotta Believe” by Marky Mark and The Funky Bunch. “You Gotta Believe”. “You Gotta Believe”. Cause you gotta believe. It’s a catchy tune.
We rode that song all the way to State and finished seventh as a team, the highest a cross country team from our high school ever finished.
What can entrepreneurs learn from Marky Mark when delivering their pitch?
In my last video, I talked about Lakshmi Balachandra’s venture capital research at Harvard Business School.
According to her research, here’s one of the observations successful venture capitalists shared when describing pitches:
“I’m watching out for clues that let me know they don’t completely buy what they’re selling. If they don’t buy what they’re selling, I don’t buy what they’re selling.”
If you don’t believe in what you’re pitching or in the company, venture capitalists aren’t going to believe in your pitch or in the company either.
You gotta believe!
Do you have a go to hype song? If so, drop me a note in the comments below and let me know what it is.
And if you’re unsure if your pitch conveys you believe in the opportunity and in the company, give me a shout and we’ll figure it out.