5 Leadership Communication Lessons from New Zealand’s Prime Minister Jacinda Ardern

Rob LynchUncategorized

If you’ve been following the news, you know New Zealand “effectively eliminated” coronavirus. 

If you’ve been following the news, you also know Prime Minister Jacinda Ardern has received a lot of praise for her leadership and communication style. 

If you want to inspire confidence and trust through your communication, here are five things you can start doing today using Jacinda Ardern’s blueprint:


First, be a human.

She began her facebook live posts checking in with her constituents. She shared how she managed her office work, family life, and toilet trained her two-year-old daughter. She wore a sweatshirt and talked from her bedroom. She communicated she was with her constituents and they were all in this together.


Second, communicate clearly and concisely. 

New Zealand’s four-stage plan was inclusive, transparent, and easy to understand. Here’s our response. Here’s why we’re doing it. Here’s how you can play a part.


Third, tap into emotion. 

Stay home to save lives. Clear, simple, and direct with a human element. Flattening the curve is logical. Save lives is emotional. 


Fourth, use humor. 

When asked about Easter, she said the Easter Bunny and tooth fairy were essential workers, but may not be able to get everywhere in time. 


Fifth, answer questions. 

Rather than dodge or deflect, she answered questions thoughtfully using real-world examples. She also anticipated questions and answered them in her briefings to reduce confusion.

Which of the five lessons will you work on this week? Drop me a note in the comments below.

Be Brilliant!